4 ms·
This discussion always makes me think of one of my favorite NewRadio scenes: https://www.youtube.com/watch?v=YhrnMbhMgmw https://www.youtube.com/watch?v=YhrnMb
by joekrill 7y ago
This discussion always makes me think of one of my favorite NewRadio scenes:
https://www.youtube.com/watch?v=YhrnMbhMgmw https://www.youtube.com/watch?v=YhrnMbhMgmw
It makes a really important point, though: where do you draw the line at what is considered "advertising"? It's a pervasive part of humanity.
> Real world advertising is not about informing, it's about convincing.
That's life, though, isn't it? Me convincing my employer I'm the best person for the job. Convincing my wife I'm the best choice for a husband. Ultimately, everything becomes a sort of "advertisement". It's a very slippery slope.
It's even more interesting that this article even says:
> When I say "advertising", I use this term somewhat loosely...
Which is a problem when you want to make bold claims like "Advertising as cancer".
- perfunctory 7y ago> Me convincing my employer I'm the best person for the job To do that I presume you would actually have to believe that you are the best person for the job. Otherwise you would fill emotional distress, as normal people do when they lie. Professional marketers on the other hand don't have to believe in what they sell.
- joekrill 7y agoThey don't have to believe it. But I think many do (Whether they are lying to themselves is another thing). Most sales/marketing folks I've worked with actually do believe their product is superior and the best. I don't think it's really as black-and-white as your suggesting, though. In the "employee/employer" context: there are plenty of employees who do think they are the best person for a job. In most cases that's probably just not true, given the size of a candidate pool. Are they lying to themselves?