But it doesn't really work like that, does it? After all, it's up to an individual to create something meaningful. The money will always be there in one form or

But it doesn't really work like that, does it? After all, it's up to an individual to create something meaningful. The money will always be there in one form or the other. Without google or facebook relaying on advertisements as their business model, coca cola would go for other channels. They'd pick billboards instead of instagram ads, or local newspapers ads instead of native ads. Now I may be a bit biased, however can you really argue that local newspapers and billboard owners will make better use of that capital? And it's not facebook/google restricted either; big companies like that have a very wide range of things they do and ways in which they promote the brand. And come to think of it, facebook, google, and all the other advertising giants we here seem to hate are in a much better position to use that money in a meaningful way. Definitely better then a random wannabe instagram influencer.