I'd like to see solutions offered, that aren't just of the "do things that are against your own self interest" variety. Anything that requires you do something

I'd like to see solutions offered, that aren't just of the "do things that are against your own self interest" variety. Anything that requires you do something that individually hurts yourself in a tangible, measurable way, while not giving you benefit in a tangible, measurable way, falls under this. For example, if you boycott, you notice the impact on yourself because it is undiluted, but almost never will you notice the impact of your actions because it will be spread among everyone. So here's a radical suggestion. Legislation that says: any web site or app that shows ads should offer an option to view the site without ads, by paying for access, and that is priced reasonably (approximately equal revenue as ads) and with options for "a la carte" vs. bundling. Any provider of ads (adSense, etc) has to provide this service as well. It's complex legislation, I'm sure, and tricky to get right. But it's better than tilting at windmills, as this article leaves me feeling it is doing.