The bubble theory on ads is interesting. Around 2009 I saw it as "unprofitable venture backed companies advertising on unprofitable venture backed platforms" a

The bubble theory on ads is interesting. Around 2009 I saw it as "unprofitable venture backed companies advertising on unprofitable venture backed platforms" as if it's some kind of matryoshka doll system that works as a baton passing from one generation of bad investments to the next - no revenue is trading hands, just poorly placed investor money: A kafkaesque anarchy of people siloed at companies named after adjectives spelled without vowels passing pixels for sale among each other hoping that some unicorn will fall out of their back pocket.