The shift could feed Amazon, Apple *and other survivors* with extra customers. As the market for physical copies are dwindling, total profits in the industr

The shift could feed Amazon, Apple *and other survivors* with extra customers. As the market for physical copies are dwindling, total profits in the industry decreases and some companies will decide to exit. This will reduce the decline of profitability for the remaining businesses and thus reduce the rate of companies exiting the industry. The local book store may survive yet.