The plant based burgers simply aren't burgers or even close and without massive genetic engineering I doubt they ever will be. My guess is that lab grown meats

The plant based burgers simply aren't burgers or even close and without massive genetic engineering I doubt they ever will be. My guess is that lab grown meats (or some complete protein yeast type product much closer to meat than the clumsy impostors we see now) does replace animal grown meat shortly enough. So I agree with author, only it won't be Beyond Burger type things. It's really about efficiency more than anything else. The efficient way isn't chasing cows around and fencing them in and feeding them grain and cutting them up and eating half of them. That really makes only a little more sense than chasing deer through forests with pointed sticks. It scales poorly and is expensive. But I do agree, these plant substitutes aren't it. The protein is poorer quality and the flavor is much poorer quality. Getting people to care about abstract environment or animal rights is a losing battle. But offering the same flavor, same nutrition at a lower cost doesn't need selling.