I think the second version of the Impossible meat is pretty good and tastewise is a decent substitute. I've had it as a burger and also in a burrito (Qdoba has

I think the second version of the Impossible meat is pretty good and tastewise is a decent substitute. I've had it as a burger and also in a burrito (Qdoba has the impossible meat now). For the burger you can still tell a difference but I don't think if you handed me two burritos, one with ground beef and one with Impossible meat, I would be able to tell a difference. I think the next sticking point will be price. Impossible burgers still cost more at the moment. But if the price of Impossible burgers comes down or if the price of beef goes up I think you would see a change from a novelty item to a true alternative.