Totally a valid concern and this usage should probably be limited or eradicated. However, I think there is some legitimacy to it in this case considering how ne

Totally a valid concern and this usage should probably be limited or eradicated. However, I think there is some legitimacy to it in this case considering how negative of an impact ads can have on lives. In other words, it's obviously figurative, but not necessarily (meant as) hyperbole.