Ok, great, it provided incalculable value to the world. At what point do we decide it is just existing as a barnacle and pumping money into making billionaires

Ok, great, it provided incalculable value to the world. At what point do we decide it is just existing as a barnacle and pumping money into making billionaires richer? How do we move past Googles dominant position and reclaim that monetary stream for better causes? Like you said, it is incalculably valuable, kind of like you might consider some public services to be.