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"Chipotle, Arby’s and Burger & Lobster are not jumping on the Beyond Meat and Impossible Foods plant-based culinary movement ... We have spoken to those folks a
by hirundo 7y ago
"Chipotle, Arby’s and Burger & Lobster are not jumping on the Beyond Meat and Impossible Foods plant-based culinary movement ... We have spoken to those folks and, unfortunately, it wouldn’t fit in our ‘food with integrity’ principals because of the processing, as I understand it, that it takes to make a plant taste like a burger. ... Are they healthier as far as sodium, calories and fat content? Definitely not ... Zarabi says processed foods, whether they’re meatless or meat-containing, are never the healthiest choice."
https://www.marketwatch.com/story/why-some-restaurants-are-turning-up-their-noses-at-beyond-meat-2019-07-29 https://www.marketwatch.com/story/why-some-restaurants-are-t...
- jessaustin 7y agoArby's at least would require a complete rebranding in order to sell this stuff. "We have the meats^H^H^H^Hanufactured plant products!" (I'm not familiar with B&L marketing but presumably they would be in a similar position?) I can also understand Chipotle's point of view on this.
- Junk_Collector 7y agoDidn't Arby's just recently release a "meat based vegetable" as part of their marketing campaign.
- jessaustin 7y agoI felt that the "Marrot" fit in perfectly with their other marketing.
- bregma 7y agoYes, it was a turkey-based roasted carrot. It was a bit of a cheat, though, because they used actual powdered carrot as one of the ingredients.