Even more interesting than the title is what's going on in the other categories surveyed. If you look at the charts half-way down the article, it's pretty clea

Even more interesting than the title is what's going on in the other categories surveyed. If you look at the charts half-way down the article, it's pretty clear that there's an increasing partisan divide on positivity ratings for higher education, large corporations, the finance/banking industry, and churches. This seems to echo pretty closely a lot of recent political rhetoric going into the election cycle.