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About the last part,regarding the buying experience: The way Amazon likes to solve problems is by creating platforms. So they created FBA, and now others disc
by petra 7y ago
About the last part,regarding the buying experience:
The way Amazon likes to solve problems is by creating platforms.
So they created FBA, and now others discover products for them.
They also created their affiliate program, and that's a good way(combined with other business Intel methods) to discover online buying experiences with potential, and than scale them.
And when they do see something non-standard with potential, they invest.
For example: printed t-shirts. They copied that idea.
And how do they win here?
A combination of a lot of traffic, the best logistics, and maybe cheaper manufacturing costs(due to scale), combined with Amazon's execution.
And that could be a general method for creating new experiences.
- streetcat1 7y agoYou are correct. Moreover,amazon uses one platform to support others. For example the eCommerce platform is supported by AWS. I would rather look at amazon as a portfolio of platforms. This model is very hard to beat, since usually the emerging platform operate at a loss, which is big barrier to entry. The key to win here is not to fight the emerging platform but the supporting platform. For example, if one attack AWS, it would likley take down the eCommerce part.