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Ikea isn't just a reseller. And they might not own any factories, but neither does Apple.
by kryptiskt 7y ago
Ikea isn't just a reseller. And they might not own any factories, but neither does Apple.
- gingabriska 7y agoIn many segments, IKEA acts like apple but there are other segments were IKEA is like Amazon Basics. It just depends if they've the patents/know-how which they can leverage, if yes - act like apple, if no - act like Amazon Basics.