I expect them to do it when they feel it will hit harder the competitors, for example if one year they expect to lose market share, better reduce the profit of

I expect them to do it when they feel it will hit harder the competitors, for example if one year they expect to lose market share, better reduce the profit of the others until they are ready to beat them up. It is like when a software giant gives away some technology as open source so the competitors cannot make profit on the previous market segment they occupied, and keep closed source the biggest ROI segment.