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I suppose Fog Creek as a brand name was a bit weak, and that it makes sense to elevate an existing sub brand to parent brand instead of pouring millions into cr
by arkitaip 7y ago
I suppose Fog Creek as a brand name was a bit weak, and that it makes sense to elevate an existing sub brand to parent brand instead of pouring millions into creating and marketing a new brand. Glitch also feels very innovative, fresh, quirky and progressive in a way that would be foolish to not utilize.
- anildash 7y agoReally appreciate the kind words. And yeah, we definitely appreciate our history as Fog Creek, but when we made this change, it was for exactly those reasons.