Andy goes into this in some detail in the class. He was an investor in the Facebook game. The Wealthfront pivot - which was indeed the case, since both depended

Andy goes into this in some detail in the class. He was an investor in the Facebook game. The Wealthfront pivot - which was indeed the case, since both depended on APIing the feed and broker layer – was partly inspired by many of his ex-students becoming rich in Facebook stock and coming to him with investing advice. He realized there was a generation of wealthy young people who didn’t want the hassle of an investment manager and couldn’t afford high-end management advice. Part of it also came from his exposure to the Ivy investing method through his role on the endowment investment committee at UPenn.