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But isn't that just a proxy for retention then? Why optimize for hours watched which correlates with retention when you can just measure and optimize for retent
by clinta 7y ago
But isn't that just a proxy for retention then? Why optimize for hours watched which correlates with retention when you can just measure and optimize for retention directly?
- ckarmann 7y agoAh, I understand what you mean. Well, if you know variable X is a proxy for Y, but Y is a lot longer to measure than X, then I guess it makes sense to optimize X knowing that it will increase Y (if you are sure X will bring Y).
- rkeene2 7y agoIt's not exactly a proxy, but a leading/lagging indicator, which has its own value.