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Why hours watched? Because Netflix wants as much of your time as you're willing to give. The more ingrained they are in your life, the less elastic your demand.
by jressey 7y ago
Why hours watched? Because Netflix wants as much of your time as you're willing to give. The more ingrained they are in your life, the less elastic your demand. We've seen them raise prices and remove just about all of the worthwhile content, and they have more subscribers than ever. Stay tuned for more of this.
- scarface74 7y agoThey didn’t “remove” content. It was taken from them by the owners.
- jressey 7y agoThat is an incredibly pedantic statement. They chose not to pay the cost that the owners charged them. Netflix is an equal actor.
- scarface74 7y agoThere was no “cost” they could have paid Disney (and now Fox), Warner, or NBC Universal to keep their content when they wanted it back to start their own streaming service with exclusive content.
- giggles_giggles 7y agoI wonder how many of those extra hours watched are because the stream just didn't stop after the person fell asleep. I can't tell you the number of times I've fallen asleep while Netflix played (or walked away) and it went right into some other show I didn't care to watch (and never actually did). If hours streamed is your metric for engagement.. of course having the stream continue on its own would make that number rise. It doesn't actually say anything at all about real engagement.
- asark 7y agoOurs has definitely ended up playing to an empty room for a good long while, a few times.