30/30/30 splits are extremely common across all industries. https://www.nuvonium.com/blog/view/how-to-price-your-product-for-retail-distributor-and-direct-to-c

30/30/30 splits are extremely common across all industries. https://www.nuvonium.com/blog/view/how-to-price-your-product-for-retail-distributor-and-direct-to-consumer-sal https://www.nuvonium.com/blog/view/how-to-price-your-product... Basically a $10 product had better cost $3 to make, $6 for wholesale, and $10 MSRP. If you're outsourcing manufacture, then you're likely adding another layer in there for a 30/30/30 split.