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I used to think this was a tiny minority, too. But a key takeway from https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah https://www.eff.org/deepli
by brandmeyer 7y ago
I used to think this was a tiny minority, too. But a key takeway from https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah https://www.eff.org/deeplinks/2019/07/adblocking-how-about-n... was this statistic: "26% of Internet users are now blocking ads." Its a minority, but its not tiny.
- dymk 7y agoVery, very probably only to declutter their screen. Does the survey collect intent about why they install it? I doubt anywhere near 26% block ads because of tracking. I doubt even 1% if users even understand what tracking means.
- tgsovlerkhgsel 7y agoMany of them probably also didn't set the ad blocker up themselves - they have tech-savvy relatives handle their computer stuff, and those tech-savvy relatives have realized that fewer ads means fewer malicious social engineering ads means less malware to remove during the next visit.
- Skunkleton 7y agoI doubt that even 1% of internet users understand the extent of the PII that is collected. I would guess if the general public understood how all this worked, there would be many more people who objected to the practice.
- dingo_bat 7y agoIt's only my personal opinion, but I don't care at all about tracking. They can track me all they like. I block ads because they make my browsing slow, cause my CPU to turbo boost, interrupt my browsing, clutter the web pages excessively. I suspect a huge majority of that 26% is similar to me in this.