It's worth going back to the App Store reveal video. https://www.youtube.com/watch?v=xo9cKe_Fch8 https://www.youtube.com/watch?v=xo9cKe_Fch8 30% might be high

It's worth going back to the App Store reveal video. https://www.youtube.com/watch?v=xo9cKe_Fch8 https://www.youtube.com/watch?v=xo9cKe_Fch8 30% might be high, and there's certainly a case to be made for conflict of interest in the Netflix/Spotify arena, but the App Store is solving a lot of problems: it's a single, universal way to get an app out to every iThing, it manages updates, and there's no nickel-and-diming in terms of processing fees or hosting or anything like that. I thought it was in that keynote but maybe not: I remember someone comparing a 30% cut to the costs associated with getting a physical copy onto retail shelf, and if I recall correctly it was in the same universe.