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But the problem is that quality and sales go together, no? You can't really separate the two, unless your business model involves actively deceiving customers.

by prmph 7y ago

But the problem is that quality and sales go together, no? You can't really separate the two, unless your business model involves actively deceiving customers. This dichotomy is analogous to how UX is sometimes thought of as lipstick put on functionality, where in actuality it should be integral to the design and implementation of said functionality Probably what you meant is that level of quality needed is only as much as is needed to generate the requisite level of sales. The problem then becomes one of judgment: management consistently under-estimates the level of quality required, or they focus on the wrong sort of quality. The world is full of bad products simply because of such issues.

ako 7y ago
Or you make quality explicit and let the customer decide: do you want Ikea furniture, or do you buy your furniture from a top tier furniture brand? Do you buy kia, ford, Rolls Royce? You want the level of quality the customer cares about. Quality is not an absolute thing: you either have quality or not. Quality is a range, from very bad quality with no validation to 100% full coverage, full testing, works in all situations. Usually customers are not willing to pay for 100% and as a business you do not have the time nor budget to build for a 100% quality.