In a previous job I did consulting helping companies migrate apps to "the cloud". Almost all of these companies, which spanned industries from retail to pharmac

In a previous job I did consulting helping companies migrate apps to "the cloud". Almost all of these companies, which spanned industries from retail to pharmaceuticals to media to real estate, considered Amazon a competitor or soon to be one. They had all made the business decision to not use AWS, features, usability, and cost be damned, because they were not going to fund their own demise. I suspect as Amazon expands into and threatens more markets this will be more of an issue for AWS.