That's the power of advertising! You can do it with anything. Spend enough on advertising, and you can get people to hand over $100+ for a pair of sunglasses

That's the power of advertising! You can do it with anything. Spend enough on advertising, and you can get people to hand over $100+ for a pair of sunglasses that cost $5.85 to manufacture. Maybe you are immune, sitting up there on your elevated equus.