It's even worse than that. Sure, a chunk of the video's initial ad revenue will be lost over illegitimate claims but if the video is restricted, the video is ba

It's even worse than that. Sure, a chunk of the video's initial ad revenue will be lost over illegitimate claims but if the video is restricted, the video is basically dead. Most videos get the lion share of their views in the time immediately after they're uploaded (i.e. the first day or week). If the video gets stuck in limbo, not only isn't the creator making any money but also the video will underperform and any cost of producing that video will have virtually no return on investment. So in other words, smaller channels can easily get stuck producing worse content because the risk of investing significant amounts of time into a single video is too great. And even when channels don't rely on monetisation, lost exposure can limit their reach and harm their growth.