Localization is a big deal, or you're going to make an epic cultural faux-pas. What if "Uber" means something lewd or offensive in the local language? What if y

Localization is a big deal, or you're going to make an epic cultural faux-pas. What if "Uber" means something lewd or offensive in the local language? What if your marketing team cranks out English copy that doesn't translate well, or at all?