4 ms·
This is precisely why you have regional marketing teams. It's all situational, but IME a dedicated team for a region (APAC, EMEA, etc.) is better at executing
by bduerst 7y ago
This is precisely why you have regional marketing teams. It's all situational, but IME a dedicated team for a region (APAC, EMEA, etc.) is better at executing than a single centralized global team. Typically the operational aspects can be delegated to the regions who know the individual markets best, while things like branding stay central.