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I could see there being localization challenges, especially when you start talking about multiple countries. Not just languages; cultural nuance, idioms, and po
by _bxg1 7y ago
I could see there being localization challenges, especially when you start talking about multiple countries. Not just languages; cultural nuance, idioms, and political awareness all matter.
- Twirrim 7y agoDoes that particular aspect require full time staff in-situ, though?
- Angostura 7y agoJust the legal aspects of regulation would. See Uber's struggles in London.
- freewilly1040 7y agoWhere better to get expertise in a region's culture than the region?
- Twirrim 7y agoBy hiring a local business to do it, rather than hiring a set of full-time staff yourself? For a company that's about the gig economy, they make some strange staffing choices.
- bduerst 7y agoThis is precisely why you have regional marketing teams. It's all situational, but IME a dedicated team for a region (APAC, EMEA, etc.) is better at executing than a single centralized global team. Typically the operational aspects can be delegated to the regions who know the individual markets best, while things like branding stay central.