I'm not going to fight this one to the death but I have direct experience in this marketplace. It is much more nuanced than "let's be centralized" and the idea

I'm not going to fight this one to the death but I have direct experience in this marketplace. It is much more nuanced than "let's be centralized" and the idea of handing it all over to an agency is a joke. Marketing / customer acquisition is literally their highest non-driver line item by a gi-fucking-gantic amount. Sales & Marketing represents $3 - 4billion dollar cost vs a total marketing payroll of ~$165,000,000 There are absolute returns to pull out of each market by having localized expertise and control. The fact that even on HN the consensus to my thread is that this should be outsourced indicates the degree to which UBER has masked their real DNA - this is one of the world's largest direct response marketing agencies with a ride-sharing platform attached! If the CEO is taking head shots at marketing you can be absolutely sure that under-performers in the rest of the organization are on notice. https://www.cbinsights.com/research/report/how-uber-makes-money/ https://www.cbinsights.com/research/report/how-uber-makes-mo... https://qz.com/1592971/uber-ipo-filling-reveals-how-it-spends-its-money/ https://qz.com/1592971/uber-ipo-filling-reveals-how-it-spend...