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The "marketing manager" role at Uber is an operations role and part of a local operations teams. Your main job is not "brand marketing" but attracting new drive
by dawhizkid 7y ago
The "marketing manager" role at Uber is an operations role and part of a local operations teams. Your main job is not "brand marketing" but attracting new drivers and managing local incentive spend.
They've most likely (wisely) decided to centralize those decisions, so not a huge surprise.
FWIW, the operations teams (small, local, non-technical teams stationed random cities around the world) built Uber into what it is today. Scaling/automating those jobs was always an inevitable.
- freewilly1040 7y agoWhy is it wise? It wouldn't surprise me if some of the best strategies for this kind of ops is location specific.
- rrix2 7y agoMost of Uber's early virality came from local teams being forced to innovate to survive. Ice Cream, Eats, Pool, Puppies, rentals all came from those folks who're now being laid off