Looks like they're trying to continue the development of the "Smartisan" phone company, which has produced interesting products despite meager market share and

Looks like they're trying to continue the development of the "Smartisan" phone company, which has produced interesting products despite meager market share and even cashflow issues (https://technode.com/2018/11/19/briefing-smartisan-confirms-its-suffering-a-cash-crunch/ https://technode.com/2018/11/19/briefing-smartisan-confirms-...), and build their own ecosystems around their own hardware instead of profiting from the hardware itself. But all previous attempts proved unsuccessful (Firephone, Facebook, ...), I wonder how they'll attract consumers? Mobile devices haven't seen many groundbreaking innovations for a while and the market is saturating (at least seems so in China).