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The demand for diamond was entirely driven by their very successful marketing campaign: https://www.theatlantic.com/international/archive/2015/02/how-an-ad-camp

The demand for diamond was entirely driven by their very successful marketing campaign: https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ https://www.theatlantic.com/international/archive/2015/02/ho... IIRC the whole 2 months salary "rule" was also invented by them.

dbalbright 7y ago
Which was brilliant (no pun) as it keeps up with inflation.
- astrodust 7y ago
  "Diamonds are forever. Coincidentally that's also the term of our sub-prime loan to get one."
- ralusek 7y ago
  Keeps up with wages