Jim Collins (a "management guru" if you're up for that kind of thing) says in Good to Great: > Leaders of companies that go from good to great start not with “

Jim Collins (a "management guru" if you're up for that kind of thing) says in Good to Great: > Leaders of companies that go from good to great start not with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats. And they stick with that discipline---first the people, then the direction---no matter how dire the circumstances. He repeats the "first who, then what" numerous times as the only way to turn-around a struggling company.