i think you hit it on the nail, its the "experienced" bit that is the problem, if you look at a lot of the postings at leat here in the UK they will say things

i think you hit it on the nail, its the "experienced" bit that is the problem, if you look at a lot of the postings at leat here in the UK they will say things like "Min 3 years in a similar role" the problem is no one wants to train anyone, at all, nor are they willing to take a chance even if its a slight one. people dont hire staff for the long term these days so they put minimal effort into vetting of applicants and you can bet that no matter how good you are if you have no former relevant experience theres an extremely high chance your CV will be binned instantly