This is exactly the kind of materials PR agencies will churn out for companies. Some are better done than others, but in the end the only reason this story was

This is exactly the kind of materials PR agencies will churn out for companies. Some are better done than others, but in the end the only reason this story was produced is to get exposure for the company being mentioned. This one's pretty good in that not only does it promote the materials themselves, but it also has an angle on why professors should look into writing for them as it can exceed their university salary. And what a score that they managed to get their piece placed in Forbes.