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I have to agree. I built a custom email solution for a small business similar to the one presented in the article, with a bespoke newsletter creation/mailing l
by symfoniq 7y ago
I have to agree.
I built a custom email solution for a small business similar to the one presented in the article, with a bespoke newsletter creation/mailing list management/engagement reporting platform on top of it. It handles far more than 22K emails per hour, which is a trivial volume for even very modest modern hardware.
However, I do agree with the article that building a system like this can be highly cost-effective. At one point, my aforementioned client was spending nearly $75K per year to outsource this. They've been using the system I built for more than half a decade now, with the only fixed monthly costs being a few virtual private servers.
- zxcvbn4038 7y agoI think the main value add with the outsourced solutions is not having to deal with all the RBL issues, complaints, staying on top of the latest smtp requirements from Google etc. That does seem to be a full time job and the 75k is probably cheaper then staffing that directly. It’s not always about just the raw infrastructure costs.
- jorangreef 7y agoI think you would be surprised at how many outsourced solutions don't deal with all the RBL issues, complaints, RFC compliance etc.
- sova 7y agoMay I ask what the main purpose of the e-mailing is? Notifications for a web-app, or is it marketing outreach, some combo thereof? Thanks