Sure but the original intention makes no difference to the user base, particularly those who've put in a lot of time and effort for little reward other than com

Sure but the original intention makes no difference to the user base, particularly those who've put in a lot of time and effort for little reward other than community kudos. I suppose there's a deeper problem of the difficulty of ethical profitability over the long term. We seem to see this same pattern again and again with startups that seem to grow out of their good intentions, particularly with social media or otherwise community driven websites.