Presumably, a company evolves its product so that amazon can't simply call them and say 'hey, sell to us, not Bobby'. If your company is merely selling cupcake

Presumably, a company evolves its product so that amazon can't simply call them and say 'hey, sell to us, not Bobby'. If your company is merely selling cupcakes or the like - I find it very difficult to be sympathetic - those kinds of companies only exist by the virtue of selling people useless junk they'd be better off without, or even worse, being a middle-man in between a manufacturer and the consumer that needn't be there at all.