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This is a PR piece from the Teaching Company disguised as insightful marketing lessons. I suppose that is the master marketer lesson?
by biot 16y ago
This is a PR piece from the Teaching Company disguised as insightful marketing lessons. I suppose that is the master marketer lesson?
- acqq 16y agoIt's a profile of the CEO of the company which successfully produces and sells the material for which people also claim that the similar is available online for free. Moreover, the material is actually lectures given by university professors. It's certainly interesting for me.
- biot 16y agoThis is exactly the kind of materials PR agencies will churn out for companies. Some are better done than others, but in the end the only reason this story was produced is to get exposure for the company being mentioned. This one's pretty good in that not only does it promote the materials themselves, but it also has an angle on why professors should look into writing for them as it can exceed their university salary. And what a score that they managed to get their piece placed in Forbes.