Same thing keeps happening to software. When a platform first launches, its sponsor works overtime recruiting indie developers to launch their own apps on the p

Same thing keeps happening to software. When a platform first launches, its sponsor works overtime recruiting indie developers to launch their own apps on the platform. They know that users will only come to the platform if it has content/apps that they want. Then at some point, the platform gains "critical mass." People stop buying the platform as a way to get a specific app, and start buying the platform for the platform, confident that it will provide whatever they need. Soon thereafter, the platform sponsor begins either buying up apps on its platform or making its own competition for apps on its platform. the independents are squeezed out because the platform no longer needs them to be successful. Then another platform launches, and its sponsor screams "developers, developers, developers..." And the cycle begins anew.