The definition of “mass market” changed hugely too from the shelved box software era to app stores, so much so that I’m not even sure how fair it is to compare

The definition of “mass market” changed hugely too from the shelved box software era to app stores, so much so that I’m not even sure how fair it is to compare anymore. I’d argue that the majority of customers in the software market didn’t really evolve with the distribution model; phones arguably just expanded distribution to a great many people who previously weren’t software customers of any kind or rarely made software purchases at all (beyond that which came for “free” on their devices), many of whom appear to think paying for software in any fashion is almost unthinkable.