Lotto disagrees. In fact super rare wins make them perceived as so much more valuable (and so much more an object of envy if it happens so that your friend wins

Lotto disagrees. In fact super rare wins make them perceived as so much more valuable (and so much more an object of envy if it happens so that your friend wins at the self checkout). Precise measurements are needed, this would be a cool psychology project to work on in some big chain.