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Attention Start Ups: Key Lessons in Email Marketing!
- berecruited 18y agoAnother lesson in email marketing that's not discussed in the article is around email frequency. One key to powerful emails is getting the timing right. Sending weekly emails is for some companies too much... and for others too little. It's imperative to track your email campaigns: views clicks activities / goals session length then return sessions It's also important to give users the ability to set their own timing. Some users want emails with every update (ie on Facebook). Others want daily summaries.