Seems to be working for the New York Times – “The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting.

Seems to be working for the New York Times – “The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has not seen ad revenues drop as a result“ (source: https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut...)