I have a theory that Apple chose the privacy route because it was their only serious way to compete. Apple simply doesn't have the AI chops to compete with Goog

I have a theory that Apple chose the privacy route because it was their only serious way to compete. Apple simply doesn't have the AI chops to compete with Google. They were already years behind in ML when they started their privacy marketing and possibility even further behind now. Since they can't compete on ML features their only other option was to compete on privacy. Apple is taking the calculated risk that people will be willing to sacrifice features in exchange better privacy. If they're right it will pay off massively. If they're wrong it could be very bad for them.