I believe that's what I said, but to be clear: yes it should be up the individual, however if you look at most people's actions then their demand and willing co

I believe that's what I said, but to be clear: yes it should be up the individual, however if you look at most people's actions then their demand and willing consumption of content does not align with what they can or will pay for. For example, blocking ads (even though most know that is the trade-off for the content) instead of refusing to visit the site. If the content has no value, why visit the site at all? Surely not ever pageview has zero value?