A huge part of advertising is getting users to feel that they can trust in a product or service enough to spend their money on it. Spend a bit of time watching

A huge part of advertising is getting users to feel that they can trust in a product or service enough to spend their money on it. Spend a bit of time watching TV commercials and see how many methods of establishing trust you can spot. This is why the way web ads are served is utterly farcical. How can you build a person's trust by invading their privacy in a hundred different ways just so you can be sure the ads they're seeing are a little bit more targeted than what's on TV? People often say that they would be happy to have reasonable ads that don't interfere with website function and which respect their privacy, but it's been so bad for so long that it would likely be very difficult for an ethical, privacy respecting ad service to get off the ground. Many people have been burned too many times to believe and unblock such an ad service. EME shows that there is no interest in even trying this approach. They're just going to continue escalating the arms war. They're going to lose. Companies advertising on the internet need to wake up to the fact you can't support a war against the privacy of your potential customer base and expect them to trust you. Yes, you've dug quite the hole for yourselves over the last couple of decades. Why keep digging?