As he said though: monetisation is not as good as the core product. From a media buying perspective, IG is kind of niche. It takes loads of work to produce con

As he said though: monetisation is not as good as the core product. From a media buying perspective, IG is kind of niche. It takes loads of work to produce content for it, but it’s really hard to measure ROI because it’s mostly only good for branding, rather than more intent driven stuff. Idk, it’s an amazing product on its own, and well monetised, but comparing it to the borg, and expecting to hold it up, seems like putting a lot on its shoulders.