Sure, I don't think it's an either-or proposition. However, I think there is a sizable population of people that aren't interested in waiting around until a go

Sure, I don't think it's an either-or proposition. However, I think there is a sizable population of people that aren't interested in waiting around until a government policy would be enacted. The purpose would be to inform/educate people on their carbon footprint, to build a community around reducing their carbon footprint, and give a large group of people an opportunity to contribute in a small way that would hopefully have large aggregate results.