It's not hype, it's just realizing that "Docker the container runner" is mostly a relatively thin layer above kernel APIs. If you're not embracing the full Doc

It's not hype, it's just realizing that "Docker the container runner" is mostly a relatively thin layer above kernel APIs. If you're not embracing the full Docker but using Kubernetes, the "runc" could be any of the dozens of alternative launcher. You don't have to rebuild everything. That is what standards are for. Of course, this commodification is a problem for Docker Inc. The reason why they're "hyping" their brand ;-)